Marketing Manager
Workday Sweden Aktiebolag · Stockholm
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- Company
- Workday Sweden Aktiebolag
- Location
- Stockholm
- Employment type
- Full-time
- Posted
- September 8, 2026
About this job
About the Team Sana is an AI lab building superintelligence for work. We believe organizations can accomplish their missions faster when humans can effortlessly access knowledge, automate repetitive work, and learn anything with the help of agentic AI. As part of Workday, we are committed to building AI that augments people. If that's a mission that excites you, you're in the right place. About the Role We're hiring a Marketing Manager to own the go-to-market motion for one of Sana's highest-priority strategic opportunities: bringing our AI to one of the world's largest enterprise software ecosystems and the millions of employees who rely on it. This is a rare greenfield opportunity with clear commercial stakes and a defined target customer. You won't be handed a playbook, you'll write it, moving across positioning, content, demand generation, events, and enablement to drive growth. What You'll Do Own the Go-to-Market Strategy Develop and execute an integrated marketing strategy to drive awareness, engagement, and pipeline within an enterprise customer base. Partner with product, sales, design, and CS to build a strong GTM motion. Build and manage campaigns across channels (email, events, digital, content, and sales enablement) tailored to enterprise buyers. Build Content, Systems, and Performance Rigor Develop crisp messaging and produce high-quality content that clearly articulates our value and converts across the funnel. Build repeatable systems and templates that scale with the motion over time. Track performance obsessively and translate data into clear tactics. Run on anything else within marketing that is an important problem to solve and you find interesting. About You Basic Qualifications 5+ years of experience in B2B marketing at a high-growth SaaS or tech company, with ownership of meaningful commercial outcomes. Full-stack marketing chops: you've run campaigns, written content, managed events, analyzed performance in multiple tools, and worked closely with sales. Deep understanding of enterprise buying dynamics like long cycles, multiple stakeholders, and trust-building over time. Other Qualifications As much love for execution as strategy; you balance strategic thinking with hands-on execution in a fast- moving environment. Builder mentality, energized by ambiguity and greenfield problems and motivated by hitting revenue targets. Learned the value of ruthless prioritization and are intolerant of indecision. Strong executive presence and exceptional communication skills, with the ability to influence across global teams and senior leadership. Familiarity with AI or experience in deep tech sector communications, plus judgment in when and how to use AI to strengthen the work.
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Most-requested skills in Sweden
Based on 103 Sweden vacancies that list requirements, these are the skills employers ask for most often.
- Content65% of postings
- CRM34% of postings
- SEO28% of postings
- SEA/Google Ads24% of postings
- Google Analytics19% of postings
- Social Media17% of postings
- HubSpot12% of postings
- Copywriting12% of postings
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