Senior Analyst - Brand Insights
Primark · Dublin
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- Company
- Primark
- Location
- Dublin
- Employment type
- Full-time
- Posted
- August 27, 2026
About this job
What You’ll Do as a Senior Analyst - Brand Insights In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day: Lead the development and evolution of our brand understanding. You’ll be responsible for designing and evolving key measurement programmes including brand tracking, brand equity, audience understanding and brand positioning. You’ll manage the relationship with our agency partners, owning the budget and timeline of deliveries, and run quality checks to ensure all deliverables are up to standard. You'll create a clear and compelling view of how consumers perceive Primark across markets and against competitors. Drive strategic insight programmes that uncover opportunities for brand growth and differentiation.…
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