Lead New Social Platforms & Growth Channels (x/f/m)
HelloFresh · Berlin, Berlin
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- Company
- HelloFresh
- Location
- Berlin, Berlin
- Posted
- May 19, 2026
About this job
The Role Meta is our core social channel, but the next leg of growth depends on what's around it. The 2026 ambition is clear: scale TikTok into our #2 social channel on incrementality-steered investment, and prove (or kill) Pinterest, Snap, and other emerging platforms on the same evidence bar. This role owns that diversification agenda end-to-end. You're the in-house expert on TikTok — its algorithm, Spark Ads, TikTok Creative Exchange, and the 2–3 day creative fatigue window that punishes slow teams. You also drive structured pilots on Pinterest and Snap: technical setup, account architecture, creative strategy tailored to each platform, and the incrementality tests that decide whether we scale or shut down.…
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Salaries in Berlin
Based on 301 postings that disclose pay.
Estimated from advertised pay across our sources — indicative gross annual figures, not an offer.
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