Business Marketing Manager IGT-Devices (all genders)

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Job Title Business Marketing Manager IGT-Devices (all genders) Job Description Drive go-to-market strategy and demand generation for the full Image-Guided Therapy Devices (IGTD) portfolio across DACH (Germany, Austria, Switzerland). Your role: Own end-to-end marketing strategy and execution for the IGTD portfolio, acting as the key marketing lead for DACH. Drive demand generation and adoption of the One IGT proposition across the portfolio. Define and execute go-to-market plans aligned with global strategy, adapting them to local DACH market dynamics and customer needs. Lead product launches, lifecycle management, and portfolio positioning to maximise market impact. Develop pricing, value propositions, and data-driven marketing plans based on market and competitor insights.…

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