Head of Performance Marketing, Paid Social

About this job

Team mission We're rethinking what it means to lead paid social as the precision work of the last five years (hand-tuned bidding, manual audience-building, keyword-level control) gets absorbed by the platforms. What's left is a bigger job: building the systems that the channel runs on, rather than running the channel by hand. We're looking for a Head of Performance Marketing, Paid Social to own Meta as a core growth engine for GetYourGuide, and to build the infrastructure around it that reaches well beyond one channel: a creative engine that feeds marketing and product more broadly, incrementality as a continuous validation layer for our core campaign pillars, and an agent/MCP layer that handles the operational grind (budget shifts, feed exclusions) so the team's time goes to the decisions…

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