CRM Lead (W/M/D)

Over deze vacature

CLM Lead (m/f/d) Berlin · Full-time The role Own the customer lifecycle marketing at every. You define the strategy, lead the team, and ship the work that turns first-time customers into long-term subscribers across all our markets. You have a passion for storytelling and marketing, and know how to combine creativity, customer insights, and data to create lifecycle experiences that drive engagement, retention, and long-term customer value. A senior, hands-on leadership role with direct founder access and a clear mandate to build. What you'll own Lifecycle marketing strategy end-to-end: onboarding, consumption activation, reorder cadence, churn prevention, win-back, loyalty. The CRM system: segmentation, flow architecture, A/B testing, multi-channel execution across email, SMS, WhatsApp, an…

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