Paid Social Media Lead - Marketing Activation

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WHAT YOU’LL DO As global Paid Social Media Lead, you’ll own and develop the Paid Social channel, driving best-in-class activation across platforms while enabling markets and teams to deliver strong performance and continuous improvement. You’ll combine strategic direction with hands-on expertise, ensuring consistent execution and innovation across our Paid Social ecosystem. Your key responsibilities include: Own the global Paid Social setup, including channel strategy, activation principles and ways of working. Define, maintain and evolve best practices across format and platforms such as Meta and TikTok. Ensure consistent application of Paid Social best practices across markets globally and agency partners. Define and prioritise Test & Learn initiatives, scaling proven approaches globally…

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