Head of Category Marketing

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Key Responsibilities Customer-Led Category Growth Strategy Set the multi-year category marketing and customer demand strategy, aligned to Primark’s business ambition and brand positioning. Partner with the Buying leadership to define category ambition, growth opportunities and priority customer outcomes. Translate customer, product, trading and market insight into clear strategic choices and an actionable growth plan. Define priority customer segments, shopping missions and demand-driving opportunities. Determine how the category should be positioned and differentiated in the market. Balance long-term desirability and customer growth with sales, margin and full-price sell-through priorities. Fashion Demand Creation & Campaign Leadership Own the category demand creation strategy and integra…

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