Head of / Team Lead CRM & Personalisation (m/f/d)

Über diese Stelle

JOIN OUR TEAM As a Head of CRM & Personalisation, you will lead an executive growth mandate to define how we target, communicate with, and retain millions of customers across Europe. For Westwing, personalisation means building a connection with our design-loving audience with a unified voice that acts as the digital equivalent of an elite store assistant, deeply understanding our customers' state of mind, knowing when they are ready to buy, and recognizing when they need a gentle nudge. In this role, you will drive the transformation of CRM from traditional broadcasting to true personalisation at scale, leveraging recency signals, behavioural data, and commercial offers across email, push, and onsite channels to turn a broad opted-in base into an activated, highly engaged revenue driver. …

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