Strategic Foresight & Marketing Effectiveness Manager (m/w/d)

Über diese Stelle

Your Role In this position, you are responsible for strategic foresight on market, category, and consumer trends and for translating future scenarios into robust volume and planning assumptions. At the same time, you lead the Marketing Effectiveness agenda with the objective of data-driven optimization of marketing investments and maximizing sustainable business impact. Your Responsibilities: Develop forward-looking market, category, and consumer insights to guide mid- and long-term business strategy Build and refine forecasting models and scenarios, integrating trends, disruptions, and structural changes Drive demand and volume planning assumptions in close collaboration with Demand Planning and Finance Lead the marketing effectiveness agenda, using ROI, performance analytics, and MMM…

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Marketing-Gehälter in Deutschland

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