Ecommerce Brand Manager

Über diese Stelle

Entropy sells survival, power and preparedness gear in the US. Around $525k a year, currently at contribution margin neutral. Almost all of it is other people's product resold at 9-12% margin, which caps what the business can earn. Own-brand product and better acquisition economics are the fix. That's the job. You'd own the P&L and report to Jack and Lasse weekly. Nobody else is doing this. Tasks Own blended gross margin, moving it from 12% to 25%, and take the business through breakeven. Source and launch own-brand SKUs. Suppliers, MOQ negotiation, samples, freight, duty, 3PL, listings, launch. Run paid acquisition yourself. Google Shopping, PMax and Search. There's no agency and there won't be one. Site and conversion work. Product pages, imagery, copy, checkout, cart abandonment.…

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