Senior Consumer Engagement & Digital Marketing Consultant

Über diese Stelle

Join Excelya, where Audacity, Care, and Energy define who we are and how we work. We believe in creating bold solutions and fostering an inclusive environment where collaboration and individual growth go hand in hand. Main Responsibilities: Assess consumer engagement, digital marketing, omnichannel, content, data, and measurement maturity to identify capability gaps and opportunities. Define a consumer engagement strategy by prioritizing target audiences, journeys, and high-impact activation opportunities. Integrate SEO, GEO, and AI/LLM discoverability into content, channel, and activation strategies. Design consumer journey blueprints and translate them into actionable roadmaps and campaigns. Lead the implementation roadmap, including governance, milestones, KPIs, dependencies, and decisi…

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